Mike Burnside

MIKE BURNSIDE, PRESIDENT, WOLERY ASSOCIATES INCORPORATED

PROFESSIONAL EXPERIENCE

WVIA PUBLIC BROADCASTING - July 2000 to November 2005

Vice President, Corporate Communications
Responsible for increasing visibility and improving media relations for PBS and NPR affiliate public broadcasting station WVIA, with over 18,000 members. Develop and manage web site to enhance audience engagement and cross-platform content, write news releases and employee communications, create advertising and event promotion media.
Serve on management team to guide operations, provide creative input and a sense of public opinion.

Director of New Business Opportunities, Corporate Communications, Human Resources, Marketing
General Manager of Epix Internet Services Division – Conceived & developed initial venture and later managed division to 45,000 customers.
Senior Manager, Strategic Information and Corporate Planning
Responsible for identifying growth opportunities in all areas of the business. Prior responsibilities include all internal communications and external public relations, competitive analysis, recruiting, major involvement in Cable TV franchising, Cellular Communications business planning, Distance Learning (videoconferencing) and Internet services introductions, market research and analysis, new product introductions, acquisitions analysis and due diligence, Geographic Information Systems, desktop computing and financial modeling including DCF valuation analysis. Supervised treasury function including cash and debt management. Responsible for designing and implementing corporate planning process and financial analysis and acquisitions methodologies. Automated inventory forecasting and directory sales systems. Extensive internal training in planning, marketing research, data systems and financial analysis. Authored substantial portions of company’s annual reports, press releases and marketing communications. Received corporate "Pursuit of Excellence" award and Quality Achievement award.

Co-founder and President, Subchapter S Corporation to provide copywriting, information retrieval and analysis and web development services.

JOHN WANAMAKER PHILADELPHIA - May 1976 to October 1979

Manager, Sales, Economic and Financial Analysis
Manager, Merchandising Productivity
Management of sales planning and forecasting process, analysis of productivity of merchandising and store space. Major involvement in marketing research. Developed computer systems for analysis of inventory levels, optimizing staffing, and store space reformatting.

FOWLER, DICK AND WALKER (Department Store) - 1974 to 1975

Programming and system design in areas of retail merchandise control, sales accounting, A/R and performance reporting oriented to electronic point-of-sale system. Implementation of database applications.

EDUCATION

WILKES UNIVERSITY, Wilkes-Barre, Pennsylvania

Masters of Business Administration Degree - May 1977
Concentration in marketing and corporate planning, integrating studies in organizational development, finance, management, economics, quantitative methods and computer science. Record of achievement in majority of courses.
Capstone projects in marketing research and strategic planning, linear programming.

KING'S COLLEGE, Wilkes-Barre, Pennsylvania

B. S. Degree in Business Administration, Cum Laude, 1974
Liberal arts emphasis, complemented by major courses in data processing, accounting, finance, marketing, retailing, statistics, economics and law. Yearbook editor.

CORNELL UNIVERSITY COLLEGE OF ARCHITECTURE, Ithaca, NY

ADDITIONAL ACTIVITIES and MEMBERSHIPS

Tunkhannock Area School Board, elected to several terms, 1989 – present. President of the board, 1999-2001.
College Misericordia – strategic planning consultant to the president. Teacher for courses in management and new media in classroom and online modalities.
Producer and co-host of the.net.sho, a weekly ½ hour show on the Internet for WVIA-TV (a PBS affiliate), and the Internet Minute, a daily segment on WVIA-FM.
Wyoming Historical and Geological Society - President 1992-1994, Executive Committee, Chairman of Long Range Planning, Executive Director Search, Personnel, and Facilities Planning Committees. Integrated long range planning and budgeting process.
Luzerne Intermediate Unit - Director, several terms, 1991 - 1999
The Times Leader, Wilkes-Barre, PA - Weekly columnist, retired to assume school board responsibilities.
Leadership Wilkes-Barre - Participant 1983/4, Mentor 1986/7, 1989/90
Georgetown Settlement Assoc. Foundation (Charitable trust) - Director
Teaching experience: Lecturer in retailing - King's College; Legal and ethical aspects of the Internet, Penn State University, Wilkes-Barre Campus; Electronic Commerce, Internet and New Media, and Principles of Management, College Misericordia. Teaching experience includes courses taught entirely online.