A picture is often worth a thousand words. Where is your business coming from? Chances are, you probably have that information - you just can't see it! Ever wonder why the cashiers at some stores ask for your ZIP code? Take a look at the maps below, both easily created with that one simple piece of information from each customer - Where do they live? - along with how much they are spending and their sex. Or maybe you have members instead of customers. How much do they contribute? Maybe you want to map according to age instead of sex. The bottom line is, as long as you have a location identifier like ZIP code, you can show it all on a map, and suddenly you know where to advertise, or where to send a mailer, or maybe even where to open a new branch!
Maps, of course, can be prepared for any vehicle - a newsletter, organization plan, brochure, or web site. Gets you to thinking, doesn't it? And that's a good thing!
