About Wolery Associates Incorporated

Wolery Associates provides independent copywriting and consulting services to a wide variety of commercial and nonprofit organizations. We write ads, brochures, articles, press releases, newsletters, web pages, sales letters, direct mail packages, inserts, e-mail marketing, white papers, and other marketing materials clients need to sell their products and services to business and direct-response buyers. We also provide a range of services which compliment our strength - "Words that Work."

Wolery Associates was founded in 1990 to provide information retrieval and analysis services.  Prior to the advent of the World Wide Web, such services were delivered primarily through access to subscription database services of a comprehensive (Dialog Information Services), or specialized (Lexis, Nexis, etc.) nature.  WAI achieved viability due to the fact that most small businesses could not afford the cost of these fee-based services, especially if they only needed these resources occasionally.  Wolery specialized in rapid response for our clients and our expertise in searching kept costs down.

With the proliferation of the Web and in particular, search engines, many people found that their needs could be met without access to fee-based services.  We believe there is something to offer from both worlds, and our expertise applies to knowing where to look - highly targeted searches, from free and/or subscription sources, delivered to you quickly, with the highest level of personalized service, yet very cost-effectively.

Recognizing the impact of the Internet, WAI expanded our services to include Web site development for small businesses and institutions.  We do not promise to provide the most gee-whiz interactive multimedia technology, but we do promise an attractive, comprehensive and well-written web site with the functionality you need for success on the Web, and at very attractive costs.

Most recently, WAI has focused on the range of experience of one of its original founders and now its principle investor, Mike Burnside, as well as folks he has worked with along the way.  With 25 years of experience in telecommunications and public broadcasting in a wide array of corporate responsibilities, Mike has developed a reputation for high quality and responsive development in the areas in which WAI specializes.   WAI is an organization that reflects the characteristics of the most modern and efficient enterprise - a network of experts in specialized fields coordinated and managed by a generalist with sound judgment and excellent writing skills.

This expansion is reflective of our origins and our name.  "Wolery" - what is that?  With no embarrassment whatsoever, we ask you to remember A. A. Milne's Winnie the Pooh stories.  If you are familiar with them, you may perhaps recall that Owl was renowned throughout Hundred Acre Wood for his wisdom and thoughtful consideration of his friend's and associate's problems.  Above the door to Owl's home, high in a great tree, was a sign that read, "The Wolery."  There you have it - that's what we do.